In a suburban shopping mall, every store has a metal security door that opens from the back of the shop to a utility corridor lining the periphery of the entire mall. Each door bears the name of the store so the delivery man can find it. Given its utilitarian function, there is no need for the lettering to be graphically designed. I was pleased to find poetry in an unlikely place. Marketing language changes meaning when detached from the shopping "experience” that suffuses the interior of the building. In doing this project, I wanted to document one of the invisible systems that psychologically constructs our consumer environment.