What is ID?

Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Industrial designers, with their wide range of interests and generalists outlook in an age of specialization, must be part artist, part entrepreneur and part engineer.

The industrial designer’s work touches all of our lives in the form of home furnishings, transportation, appliances, recreational equipment and a myriad of other consumer and industrial products and services. While giving form to the efforts of industry, the designer is at the same time a consumer advocate, providing the humanizing link between technology and the consumer.

The industrial design program at Georgia Tech offers a well-rounded course of study with an early emphasis on basic design and design skills. Design projects stress realistic design situations. The program encourages students to develop a diverse background in order to expand individual talents and respond to changing opportunities in the field. Industrial design faculty members are practicing designers with extensive experience in the field.

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